Consumer perception of tourist experience through online reviews

Model for Consumers ‟ Perception of Online Consumer Reviews

The absence of the filtering process for information flow on the Internet caused consumers‟ negative bias of online information, and it makes several consumers hesitate to adopt online information. Although it is important to resolve consumers‟ concerns for online information, there are not enough studies about how to handle this kind of issue. For this purpose, this study suggests that it is n...

Product type and consumers' perception of online consumer reviews

Consumers hesitate to buy experience products online because it is hard to get enough information about experience products via the Internet. Online consumer reviews may change that, as they offer consumers indirect experiences about dominant attributes of experience products, transforming them into search products. When consumers are exposed to an online consumer review, it should be noted tha...

Gender differences in consumers' perception of online consumer reviews

Since the early days of the Internet, gender gap has existed in using the Internet, and it is particularly evident for online shopping. Females perceive higher level of risk for online shopping, and as a result, they tend to hesitate to make purchase online. Online consumer reviews can effectively mitigate such perceived risk by females and thereby attract them to buy online. This study investi...

Marketing Implications of Online Consumer Product Reviews

The Dynamics of Online Consumer Reviews

The significance of online consumer reviews has been increasingly acknowledged by both practitioners and researchers. These reviews are commonly used by consumers as a proxy for product quality in making purchase decisions. An implicit assumption behind their use is that the review ratings reflect consumers’ private evaluations of product quality. In this paper, we question this underlying assu...